What at all is search engine optimization? This is a very simple question that always come up whenever SEO is mentioned anywhere. A number of SEO experts in their quest to explain it always end up further confusing people and making it seem a very difficult thing to understand. However, the complete opposite is the case as SEO is not as difficult as it has been made to appear. One does not have to be knowledgeable in quantum mechanics in order to create articles that are search engine optimized.
In an era where all kinds of information can be found on the internet and internet marketing is among the best business strategies, it has become exceedingly important to always ensure that your articles are always among the first to show up on any search engine. In an article published by Stephanie, a blogger on Shout Me Loud, on the importance of optimizing your website for search engines, she states that, “You optimize your website to give it relevancy, quality and that ‘little something’ that will draw people to it.” This means that you always have to write articles that are optimized for search engines thereby making them very easy to find by people searching for information on the internet.
What are the types of SEO practices?
Just as everything in this world, SEO practices also come in two contrasting types. There is the white hat SEO which specifically deals with the writing of articles that go strictly by search engine guidelines for articles and there also is black hat SEO which seems to employ negative and “illegal“ strategies. Black hat SEO is always a risky thing to do as Google’s new algorithms have now made it very difficult to practice.
What goes into writing an SEO article of the highest quality?
Identify a unique topic to write about: This is one area that has a very big impact on the article that you post online. People are always drawn to unique things and so the uniqueness of your article topic is one area that is bound to make it stand out from the others.
Content: Even if you have the best topic on the entire internet and you end up producing a low standard content under it, you are always bound to get negative reviews and unsavoury comments from readers of your article. It is therefore very important to also know that your content has to be very engaging and provides a unique viewpoint to your chosen topic.
Keywords: These are words that readers mostly use in searching for a particular piece of information on the internet. It is therefore always very important to ensure that your article contains the right keywords that will help in drawing readers to it easily. Moreover, you should also be very mindful of the keyword density. Your article should not be filled with keywords simply because you want it to be easy to find. An article with more than the required keyword density is always bound to get flagged as spam.
Add images: It is a well-known fact that SEO is mostly about the text but you should keep it at the back of your mind that your article is going to be read by humans and people are always drawn to images. It is therefore very important to also add some images just to spice up your article and appeal to more readers.
When these things are done holistically, your article is always assured of getting ranked among the very best on the internet.